Post by account_disabled on Dec 27, 2023 5:46:22 GMT -5
The arrival of the digital era , brands only had one means to make themselves known, and this was advertising on TV, radio, press and print media. They had to pay to have a space in these media, but without a doubt the arrival of digitalization broadened the path for brands to have another panorama and another way to reach their audiences or better yet, that their audiences will reach the brands. Some important terms. a follower Currently, brands create profiles on the main social networks, which leads to them having fans or followers. This means that they have an audience, that they have a brand community with a powerful social influence.
That is why it is important to generate relevant content for Special Data these new digital channels, content that gives value to that community and justifies its following and loyalty. The importance of networks to create brand communities The different social networks were not created in order to generate guidelines for brands. This came much later, because the main objective of these networks is to unite people, that is, to connect people from all over the world with similar interests. A brand community can be defined as all those people who meet voluntarily in a space, whether physical or virtual, with the sole purpose of learning more about the brand with which they identify.
Some brands with global and national communities harley davidson Manzana Heineken Uber real Madrid Club Colombia These brands not only have in common that they are prestigious and globally recognized brands, but they also have strong communities, full of passionate, influential people. Some call these communities “brand lovers” or “brand ambassadors”, and that is their function. to carry the flag of the brands at all times and in all places. Ben McConnell, Jackie Huba Two business consultants named Ben McConnel and Jackie Huba have been studying and researching everything related to marketing, especially the effect of the word on customer loyalty.
That is why it is important to generate relevant content for Special Data these new digital channels, content that gives value to that community and justifies its following and loyalty. The importance of networks to create brand communities The different social networks were not created in order to generate guidelines for brands. This came much later, because the main objective of these networks is to unite people, that is, to connect people from all over the world with similar interests. A brand community can be defined as all those people who meet voluntarily in a space, whether physical or virtual, with the sole purpose of learning more about the brand with which they identify.
Some brands with global and national communities harley davidson Manzana Heineken Uber real Madrid Club Colombia These brands not only have in common that they are prestigious and globally recognized brands, but they also have strong communities, full of passionate, influential people. Some call these communities “brand lovers” or “brand ambassadors”, and that is their function. to carry the flag of the brands at all times and in all places. Ben McConnell, Jackie Huba Two business consultants named Ben McConnel and Jackie Huba have been studying and researching everything related to marketing, especially the effect of the word on customer loyalty.