Post by account_disabled on Jan 9, 2024 1:16:27 GMT -5
How to use trending topics in a marketing strategy Taking the above into account, how can you implement a marketing strategy using trending topics? We recommend you take the following into account: 1. Conduct in-depth research This includes reviewing the hashtags used by your competition , those usually used by users who fit your buyer profile, the most common in the industry in which you operate, etc. You can use SEO tools to find the keywords that work the most on Google, and give you a general idea of how these topics are addressed on Twitter and other social networks. 2. Test Based on the research you conducted, it is worth trying out some of the hashtags to see how your followers react . If you usually talk about specific topics on a recurring basis, the ideal would be for you to create a hashtag to use every time you post something about it, and thus maintain a category-type structure in your account.
This way you can see which ones have the best chance of becoming a trend in the future. Remember that in marketing everything must be measured, so try to calculate the Phone Number List engagement of your posts with hashtags, to see which ones work the most and make the necessary adjustments. 3. Take care of temporality This means that it is best to publish at the perfect time, taking into account the external topics that arise , and that are not part of your content planning as such. For example, if one day a new update to a tool in your sector is announced, it can be very useful to talk about it that same day, or if there is a social event that has to do with your work, it is also valid to take advantage and show interest. . The important thing is that the posts are informative, that they really contribute to the conversation, that they maintain the same quality as always, and that they do not feel forced.
That is, they really look natural with the personality and branding of your brand. 4. Create interesting dynamics Something that is very important in social media marketing—and that many companies tend to forget—is that everything should be a conversation. This means that it is not about just publishing content and leaving, but you must encourage the interaction of your followers with your brand, so that they see you as a human account, and not as a brand that only seeks publicity. Dynamics are a simple but very effective way to achieve this , and also increase the popularity of any hashtag you are interested in positioning. For example: if you are a company that is dedicated to selling digital products, you can create a dynamic in which you give away the download code for some of said products - such as programs.
This way you can see which ones have the best chance of becoming a trend in the future. Remember that in marketing everything must be measured, so try to calculate the Phone Number List engagement of your posts with hashtags, to see which ones work the most and make the necessary adjustments. 3. Take care of temporality This means that it is best to publish at the perfect time, taking into account the external topics that arise , and that are not part of your content planning as such. For example, if one day a new update to a tool in your sector is announced, it can be very useful to talk about it that same day, or if there is a social event that has to do with your work, it is also valid to take advantage and show interest. . The important thing is that the posts are informative, that they really contribute to the conversation, that they maintain the same quality as always, and that they do not feel forced.
That is, they really look natural with the personality and branding of your brand. 4. Create interesting dynamics Something that is very important in social media marketing—and that many companies tend to forget—is that everything should be a conversation. This means that it is not about just publishing content and leaving, but you must encourage the interaction of your followers with your brand, so that they see you as a human account, and not as a brand that only seeks publicity. Dynamics are a simple but very effective way to achieve this , and also increase the popularity of any hashtag you are interested in positioning. For example: if you are a company that is dedicated to selling digital products, you can create a dynamic in which you give away the download code for some of said products - such as programs.