Post by account_disabled on Feb 26, 2024 23:00:43 GMT -5
The the common myths surrounding CSS Partners centers on the questionable value of running parallel campaigns with multiple partners. With many brands already pursuing their own inhouse strategies the question is why should they bother compensating another CSS partner that they then have to compete against in the auction for keywords against your own campaigns. Regardless of who makes the bid for you. Googles instructional video here provides a simple explanation of how the process works. Essentially the contract is only awarded through the next highest bid from an actual competitor. With so many potential keywords and product terms to capture having an additional CSS partner or multiple can be extremely helpful to optimize your reach.
Googles own CSS offering is one option for this support. But since it is typically based on a CPC model and retains 20 percent of the original offering Whatsapp Number List price the more efficient method is to hire an independent CSS partner based on CPA Base works. This means that you only pay for sales not clicks. From a networkwide perspective we asked ourselves the question What impact does it actually have if you have more than just one CSS partner in your program We compared the programs that had activated one or two partners over a period of two years. When we compared we found that two CSS partners in the same program experienced average revenue growth of more.
Than double the revenue of a single CSS partner. This indicates incremental growth that each partner brings to the program. I used to always say that the multiple CSS strategy in the EU is one of the bestkept secrets in performance marketing said Jon Lord Vice President Business Development Europe at performance marketing specialist Connexity. But now the curve is accelerating and we are seeing many more retailers adopting this strategy. In fact 40 percent of Connexitys customers work with four or more.
Googles own CSS offering is one option for this support. But since it is typically based on a CPC model and retains 20 percent of the original offering Whatsapp Number List price the more efficient method is to hire an independent CSS partner based on CPA Base works. This means that you only pay for sales not clicks. From a networkwide perspective we asked ourselves the question What impact does it actually have if you have more than just one CSS partner in your program We compared the programs that had activated one or two partners over a period of two years. When we compared we found that two CSS partners in the same program experienced average revenue growth of more.
Than double the revenue of a single CSS partner. This indicates incremental growth that each partner brings to the program. I used to always say that the multiple CSS strategy in the EU is one of the bestkept secrets in performance marketing said Jon Lord Vice President Business Development Europe at performance marketing specialist Connexity. But now the curve is accelerating and we are seeing many more retailers adopting this strategy. In fact 40 percent of Connexitys customers work with four or more.