Post by account_disabled on Mar 12, 2024 1:29:27 GMT -5
After some time running our blog, sending a newsletter usually becomes a routine process, despite being an essential element of our content marketing strategy . Without relaxing, and knowing that it is advisable to do regular monitoring, this would be the ideal scenario. However, sometimes the reports we have say the opposite: our newsletter is not working! There are many factors that could be behind this situation: Not even God opens my newsletter: Have you made sure that your subscribers are interested in the content you send? The first step to have good results is to carry out good segmentation . We never tire of repeating how. If we send emails advertising a new flan mold, which group do you think would be the best? Another important point is the subject of the message . Is it attractive enough? Does it communicate the key point of the email? How many times have we received emails whose content is impossible to guess until you open it, if you open it at all. Simple creativity and a catchy topic are very important, although good segmentation is even more important.
I lose potential subscribers: Through analytics tools we can discover that a high number of readers interested in subscribing end up abandoning. The reasons may be diverse, but it is best to start with the most obvious. Is the registration process complex? Do you ask to fill in even the shoe size in case you are interested in that information one day? In this case, you should only ask for the information you are going to use. There's no point in asking for 10 fields of information, including zip code, if you're not going to be able to take advantage of it. You should also make sure that your registration process provides trust. Something Phone Number List as simple as not including the terms and conditions, or having copy with spelling mistakes, can ruin the entire process. Sometimes it simply happens that the reader has no incentive, so it would be a good idea to offer them something in exchange, such as an ebook or access to premium content. A friend has been fined and I am soooo scared: To avoid having legal problems, or having to pay unexpected fines, it is important that we make sure that we comply with the Spanish law on Protection of Personal Data.
This law seeks to guarantee the right to privacy of natural persons, and to do so establishes the obligation to register whenever you are going to maintain a third-party contact base. This registration can be done online. In it you will be asked for information about your identity, the level of security that will be applied depending on the type of data that you are going to save on your list, what type of record you are going to have, etc. Remember that according to the Information Society Services Law we cannot send communications without the user's permission, especially if they are advertising, and that we must also indicate that they have a commercial purpose. My subscribers do not click on the links: It is one thing to open the email, and another very different thing to read the content. The challenge of a newsletter is knowing how to capture and maintain the reader's attention . To do this, you can use these persuasion techniques , which include telling stories, making interesting promises or proposing solutions to problems they have. Even so, there are technical elements that can ruin your effort. For example, the content may not load quickly or may not be multi-device when your audience does connect from other devices. There should also be a clear 'call-to-action', which should be located in a visible area, generally at the bottom right.
I lose potential subscribers: Through analytics tools we can discover that a high number of readers interested in subscribing end up abandoning. The reasons may be diverse, but it is best to start with the most obvious. Is the registration process complex? Do you ask to fill in even the shoe size in case you are interested in that information one day? In this case, you should only ask for the information you are going to use. There's no point in asking for 10 fields of information, including zip code, if you're not going to be able to take advantage of it. You should also make sure that your registration process provides trust. Something Phone Number List as simple as not including the terms and conditions, or having copy with spelling mistakes, can ruin the entire process. Sometimes it simply happens that the reader has no incentive, so it would be a good idea to offer them something in exchange, such as an ebook or access to premium content. A friend has been fined and I am soooo scared: To avoid having legal problems, or having to pay unexpected fines, it is important that we make sure that we comply with the Spanish law on Protection of Personal Data.
This law seeks to guarantee the right to privacy of natural persons, and to do so establishes the obligation to register whenever you are going to maintain a third-party contact base. This registration can be done online. In it you will be asked for information about your identity, the level of security that will be applied depending on the type of data that you are going to save on your list, what type of record you are going to have, etc. Remember that according to the Information Society Services Law we cannot send communications without the user's permission, especially if they are advertising, and that we must also indicate that they have a commercial purpose. My subscribers do not click on the links: It is one thing to open the email, and another very different thing to read the content. The challenge of a newsletter is knowing how to capture and maintain the reader's attention . To do this, you can use these persuasion techniques , which include telling stories, making interesting promises or proposing solutions to problems they have. Even so, there are technical elements that can ruin your effort. For example, the content may not load quickly or may not be multi-device when your audience does connect from other devices. There should also be a clear 'call-to-action', which should be located in a visible area, generally at the bottom right.